How We Select Winners

What we look for

Selection is by automated evaluation against the criteria below. The same criteria run on every business in scope, in every market, in every year. No subjective panel. No editorial veto on a correctly-identified business. Humans review the data; they do not pick winners.

We describe what we look for in plain language. We deliberately do not publish the exact data points, weights, or thresholds. Publishing them would invite shortcuts, and we want the bar to mean something. The concepts below are what a real local business builds over time; a fake one cannot fabricate them.

1. Years in operation

A Centurion Award winner has been doing the work long enough to have a real track record. New businesses are not eligible yet; they earn it by sticking around.

2. Sustained online presence

A winner has been visibly present online for years: their own site, their listings, their social profiles. Not a homepage that appeared last month.

3. Established customer track record

A winner has served enough customers that their public footprint reflects it. Not three reviews; a body of evidence.

4. Liked by customers and the community

Public sentiment about a winner is consistently positive. The community is glad they exist.

5. Recognition in the local community

A winner shows up where good local businesses show up: local guides, local press, conversations a town has about itself.

What happens after we evaluate you

  • If you clear the bar, we email you directly with a private verification report (with the specific data we evaluated, for your records) and a signed link to the application page.
  • If you don't clear the bar and we reach out, we name the qualitative criterion that fell short and tell you what to do to improve. We re-evaluate every year. We do not publish negative verdicts; only winners are published.

The application

If a business is eligible, the operator completes a short application at the signed link. The application confirms business details and includes the application processing fee.

It is short, 100% digital, and typically processed within one business day. There is no second judging round; the criteria already decided whether the business qualified. The application is the trigger that publishes the winner page. No essays, no portfolios, no references, no votes to chase. We're not here to make you do more work, we're here to make sure your business gets the recognition it deserves.

Application processing fee

$99 per year. Covers production of the dated winner page, the digital asset kit, and the verification report PDF. The criteria grant the award; the fee covers production.

Annual renewal

A Centurion Award is valid for the calendar year it was awarded (January 1 to December 31). To remain a current winner, the business must clear the bar again in the January re-evaluation and re-pay the $99 per year application processing fee. The renewal price is $99 per year, the same every year.

Back-year awards

When a current winner was also eligible in prior years, they may add back-year Centurion Awards to their record at $99 per back year, with each year published as its own dated winner page.

Revocation and integrity policy

If a winner's underlying public signals change materially (closure, fraud findings, false data), if the operator misrepresented the business during the application, or if the Centurion mark is misused, the award may be revoked. The operator has a 14-day appeals window from notice, the founder arbitrates internally, the application processing fee is non-refundable in all cases except our own error, and a public revocation notice replaces the winner page (it does not 404). The award also lapses naturally on December 31 of the award year, with or without revocation.

Why we don't publish the exact data points

Every pay-to-play "best of" service in this category gets gamed within months of publishing its rubric. We refuse to play that game. The qualitative criteria above describe exactly what we evaluate; the exact data points and thresholds stay internal. If your business is a real local operator who has been doing the work for years, you are in the conversation. If you are not yet, and we reach out, we will tell you which criterion to focus on.

Know a business that clears the bar?

Nominating is free. We'll evaluate the business against our published criteria and contact it directly if it's eligible.