Best Frozen Custard in Las Vegas · Las Vegas, NV
Luv-It Frozen Custard has scooped fresh custard near downtown Las Vegas since 1973, a tiny walk-up stand that was the city's first. The custard is made in small batches daily, and the rotating flavors and 'Western' sundae keep a four-generation family business humming with lines out the window.
A block off Las Vegas Boulevard but a world away from the Strip, Luv-It is a genuine local institution — the sweet-tooth ritual Las Vegans grew up on.
Each Centurion Award is a dated record tied to one year’s evaluation — earned annually, never carried over. Open a year for the full citation and verification details.
Awards run one calendar year and renew only if the business clears the bar again. Selection is by published criteria, never for sale.
Visit Luv-It Frozen Custard
This page is the standing record for Luv-It Frozen Custard (2025). It was not bought, voted on, or sponsored — only winners are published, and an award that stops holding up is revoked, not quietly removed. For hours, bookings, and live reviews, go straight to the business itself.
If you’ve put in the years, you may already clear the bar. Evaluation is free, private, and never for sale.